I am a London-based social media and influencer marketing freelancer, but much more beyond that, I am a daughter to first-generation Vietnamese immigrants in Germany. Both, bachelor's andm master's thesis I have dedicated to the subject of influencer marketing. Upon graduating I started work at The Goat Agency as a Campaign Executive, building on my interest within influencer marketing. Helming 8 years of experience to date within the marketing industry, I now help brands and businesses fully understand, utilise, and realise the great potential of social media in all its ways and manage social media and influencer marketing campaigns. I strongly believe that social media is not simply just about technological advancements, it also touches on many aspects of sociology and psychology. Growing up and experiencing the shift in power between brands and consumers in addition to the societal changes that social media brings, I believe my critical and moral understanding as well as the values and beliefs I hold over social media are hugely beneficial. These qualities would ultimately come to be the main reason why clients and brands enjoy working with and having me on board for great projects.

Buddy Media / Eventwerk / FIFTH Talent / Gathering Media / Goat Agency / MATVIE Agency / PUMA / Future Farm / Prelux Concierge / Zahn Hoch Drei / POTO Sushi / GetYourGuide / Dan Cates Foundation / Dim Sum Haus / Milo Kitchen / STARKUECHE / Amazon Fresh

Strategy
Influencer / Content / Activation
Brand
Brand Identities / Design / Community Management / Communication
Product
App Development / Web Development / UX/UI Design / Game Development