I am a social media and influencer marketing freelancer based in London, with a diverse background that has shaped my passion for marketing. As the daughter of first-generation Vietnamese immigrants in Germany, I have always been driven to make the most of every opportunity. While earning my bachelor's degree, I worked with event organizers in Hamburg, developing my skills as an event coordinator.
‍
I then pursued a postgraduate degree in Marketing Management at the University of Westminster in London, where I also worked as an event coordinator at a popular nightclub. After graduation, I began working at The Goat Agency as a Campaign Executive, specializing in influencer marketing.In spring 2019, I decided to become a freelancer and have since gained extensive experience in event management, social media consultation and strategy, with a focus on influencer marketing. With over eight years of experience in the marketing industry, I help brands and businesses fully understand and utilize the potential of social media, and I manage social media and influencer marketing campaigns with a strong understanding of sociology, psychology, and the shifting power dynamics between brands and consumers.
‍
My values and beliefs about social media are an important part of why clients and brands enjoy working with me on their projects.