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INFLUENCER MARKETING
Although it may appear simple at first glance, influencer marketing involves numerous crucial steps that are essential for a successful project. The landscape of influencer marketing is constantly changing, which is why I offer my services to help you with a few strategic ideas on a smaller scale, or to manage and oversee your entire project. As an expert in this field, I can ensure that your influencer marketing campaign is executed flawlessly, providing you with tangible results.
Strategy1/3
Before embarking on our journey together, it's crucial to gain an in-depth understanding of your business and its goals. By getting to know you, your brand, and your customers, I can create customised influencer strategies that challenge assumptions and reveal insights that address your unique business needs and aspirations. This way, we can ensure that your influencer marketing campaign is tailored to your specific objectives, delivering tangible results that make a real impact.
Campaign Management2/3
Let's begin by establishing our objectives and creating a well-defined plan to achieve them. My expertise in both creative thinking and technical skills allows me to take on the complete management and execution of your influencer campaign, from start to finish. With me onboard, it's like having me sitting right across your office desk, working independently towards your goals, providing regular updates and progress reports along the way.
Campaign Reporting3/4
I offer comprehensive reporting as part of my campaign management services or as a standalone service. With my keen analytical skills and in-depth understanding of the ever-evolving influencer industry, I will provide valuable insights and recommendations to help you optimise your campaign and achieve your business goals.
S → 002
PR SEEDING
Want to create excitement around your product without breaking the bank? I can help you by sending your product to a select group of key influencers, making them happy and enthusiastic about your brand. Additionally, my expertise in earned content allows me to help you reach a wider audience by seeding your product to hundreds of people, enabling you to generate valuable earned content. You can create a positive impression around your brand, even if you have a limited budget.
Target Audience Identification/4
I will work closely with you to define your ideal target audience, considering factors such as demographics, interests, and online behaviours. By identifying the right recipients, we ensure your products and gifts reach influencers and consumers who are most likely to resonate with your brand and spread the word.
Product and Gift Curation2/4
Based on your target audience and brand identity, I'll help you curate a selection of samples, gifts, and products that represent your brand effectively. I'll also advise on any necessary customization, packaging, and messaging to create a memorable and engaging unboxing experience for the recipients.
Influencer and Recipient Outreach3/4
I will manage the entire outreach process, including researching and contacting relevant influencers, bloggers, and individuals within your target audience. I'll handle all communication and logistics, securing the necessary permissions and addresses for successful delivery.
Tracking and Reporting4/4
Once your products have been sent, I'll monitor their impact by tracking online mentions, social media engagement, and any other relevant metrics. I'll provide you with regular updates and a comprehensive report, allowing you to measure the success of the PR seeding campaign and make informed decisions for future marketing efforts.
S → 003
WORKSHOPS & PANEL TALKS
Sharing my knowledge with others and helping them break into the industry is one of my professional goals. To that end, I have participated in workshops and panel discussions in the past, aiming to educate people about the influencer marketing industry. Recently, I conducted a workshop for a global travel brand where I spoke to nano influencers in the travel community, offering them advice on creating media kits and helping them take their first step towards success.
Panel Talks1/2
I would be happy to serve as a panelist and share my valuable insights on the influencer industry and my experience as a freelancer. If you are interested in inviting me to speak to aspiring marketers, I am open to the opportunity.
Workshops2/2
Want to bring your team up to speed on influencer marketing? I am your woman! I've been invited by global brands to host internal workshops on this very subject. So, if you want to learn from the best and have a good time doing it, just let me know. I'd be happy to help your team get up to speed on all things influencer marketing.
S → 004
EVENTS
Having worked in the events industry for several years, it has become a defining part of who I am and what I am passionate about in my career. Creating memorable experiences for consumers and their friends is one of the most rewarding aspects of my job. My expertise lies in cultural events within the nightlife and PR space, where I excel in event coordination and creative direction. I bring a unique approach by incorporating digital elements to enhance the overall experience and engagement of attendees.
Creative Direction 1/2
Are you looking to create unforgettable experiences for your target audience but need creative input? Whether it's developing a strategy or managing the entire event implementation and execution, I am here to assist you. Let me help you bring your vision to life and make your event a truly unforgettable experience for your guests.
Event Execution2/2
Thanks to my extensive network within the DJ industry, influencer sphere, and supplier community, I am able to streamline the event planning process and effectively execute events at scale whether that is for your brand, for a nightclub or for a private event.
S → 005
CONTENT CREATION
Content creation has always been a natural passion of mine, both in my professional and personal life. As UGC content continues to grow in popularity within the marketing industry, I am well-equipped to create engaging UGC content for your brand. With my technical skills and expertise in video and still imagery, I can help bring your brand to life through high-quality and compelling content.
UGC Content1/2
As we move further into 2023, the importance of UGC (user-generated content) in the marketing industry is only increasing. With the rise of social media and the ever-growing importance of authenticity in brand communication, UGC has become a valuable tool for brands to connect with their audience in an organic and relatable way. Consumers are increasingly looking for brands to showcase authentic experiences and relatable stories, and UGC provides a powerful platform for brands to achieve this. By leveraging UGC, brands can build trust with their audience, drive engagement and ultimately achieve greater success in their marketing efforts.
Social-First Approach2/2
I value attention to detail and understand its importance when supporting the various teams I work with. With my broad knowledge and experience spanning multiple verticals including beauty, tech, parenting, and lifestyle, I am able to bring valuable insights and expertise to any project. Not to mention my one-hit-wonders on TikTok :-)
T → 001
Design thinking
Agile development
Creative sprints
Digital first strategy
Prototyping
T → 002
PHP & Laravel
Vue.js
Shopify
WordPress
Docker
AWS
T → 003
Digital design
User experience
Mobile app design
User interface design
Code and web-development
User testing
T → 004