I am a London based creative freelancer with a broad skill set in marketing and events.I specialise in influencer marketing, campaign management, and content creation. Furthermore, I give workshops and panel talks.
ABOUT
My journey in influencer marketing began around 2014 when I applied to work as a hostess at a nightclub in Hamburg. Unfortunately, I didn't quite meet the requirements of a 'bottle girl' and they offered me a position in the cloak room as a cloak room attendee. I agreed and worked there on the weekends while I was going to uni to pursue my degree in Business Management. While working there, I met many event organisers whom I began to give creative advice to. Slowly, I transitioned into the role of an event coordinator and helped the team with their event creative concepts. I was in charge of coming up with promotion plans for Facebook as it was the key platform to market events. My tasks included vetting influential locals to create posts about the events. Little did I know that I was doing something that would be considered influencer events nowadays. In 2017 I moved to London in pursuit of a postgraduate degree at the University of Westminster, enrolling in the postgraduate course MA Marketing Management. Alongside my full-time studies I worked as an event coordinator at a popular go-to nightclub in Mayfair. Upon graduating I started work at The Goat Agency as a Campaign Executive, building on my interest within influencer marketing, having written my Masters dissertation on the Advertisement Regulation within the Influencer Marketing Industry.Spring 2019 dawned my decision to work as a freelancer, and I have since honed my expertise within event management, social media consultation and strategy with a special focus on influencer marketing, by having worked with multiple agencies and clients. Helming 8 years of experience to date within the marketing industry, I now help brands and businesses fully understand, utilise, and realise the great potential of social media in all its ways and manage social media and influencer marketing campaigns. I strongly believe that social media is not simply just about technological advancements, it also touches on many aspects of sociology and psychology. Growing up and experiencing the shift in power between brands and consumers in addition to the societal changes that social media brings, I believe my critical and moral understanding as well as the values and beliefs I hold over social media are hugely beneficial. These qualities would ultimately come to be the main reason why clients and brands enjoy working with and having me on board for impactful projects.
My journey in influencer marketing began around 2014 when I applied to work as a hostess at a nightclub in Hamburg. Unfortunately, I didn't quite meet the requirements of a 'bottle girl' and they offered me a position in the cloak room as a cloak room attendee. I agreed and worked there on the weekends while I was going to uni to pursue my degree in Business Management. While working there, I met many event organisers whom I began to give creative advice to. Slowly, I transitioned into the role of an event coordinator and helped the team with their event creative concepts. I was in charge of coming up with promotion plans for Facebook as it was the key platform to market events. My tasks included vetting influential locals to create posts about the events. Little did I know that I was doing something that would be considered influencer events nowadays. In 2017 I moved to London in pursuit of a postgraduate degree at the University of Westminster, enrolling in the postgraduate course MA Marketing Management. Alongside my full-time studies I worked as an event coordinator at a popular go-to nightclub in Mayfair. Upon graduating I started work at The Goat Agency as a Campaign Executive, building on my interest within influencer marketing, having written my Masters dissertation on the Advertisement Regulation within the Influencer Marketing Industry.Spring 2019 dawned my decision to work as a freelancer, and I have since honed my expertise within event management, social media consultation and strategy with a special focus on influencer marketing, by having worked with multiple agencies and clients. Helming 8 years of experience to date within the marketing industry, I now help brands and businesses fully understand, utilise, and realise the great potential of social media in all its ways and manage social media and influencer marketing campaigns. I strongly believe that social media is not simply just about technological advancements, it also touches on many aspects of sociology and psychology. Growing up and experiencing the shift in power between brands and consumers in addition to the societal changes that social media brings, I believe my critical and moral understanding as well as the values and beliefs I hold over social media are hugely beneficial. These qualities would ultimately come to be the main reason why clients and brands enjoy working with and having me on board for impactful projects.
S → 001
INFLUENCER
S → 002