Implementing influencer activation strategies and management of creators for the relaunch of the Puma Mostro shoe in Paris during Paris Fashion Week.

Strategy and execution of the @nivea_de TikTok channel.

Implementing influencer activation strategies for PLEASURES FEST in Berlin, in conjunction with the launch of Puma's second collaboration with the renowned LA streetwear brand, PLEASURES.

As part of a PR seeding project for Future Farm, I was tasked with sending out PR boxes to 300 creators in the UK. My responsibilities included managing the CRM, shortlisting suitable individuals, crafting engaging email communications, and maintaining close communication with the marketing team at Future Farm throughout the project. By leveraging my expertise in PR seeding, we aimed to increase brand awareness and generate positive word-of-mouth for Future Farm's products within the target market.

“Welcome to the funniest art tour you will ever experience!” I worked alongside GetYourGuide on their influencer activation in partnership with the Neue Nationalgalerie. We offered consumers the once-in-a lifetime opportunity to be going on a museum tour with Pati Valpati and our art expert as they become the ‘unexpected’ art guides for the day. They joined a tour group, led by an expert guide, to explore and interpret works at the Neue Nationalgalerie. They were encouraged to share their interpretation of the art works in front of them. The aim of these unique guided tours is to make high-brow art accessible and entertaining to a whole new set of people.

In 2021, Poto Sushi, a premium sushi delivery company, approached me to spearhead their influencer marketing campaign for their grand opening. My role was to bring in 15 influencers each month to heighten awareness of their offerings while highlighting their eco-friendly practices, as they proudly operate as a 100% plastic-free establishment.

Take a trip down memory lane to the Hip Hop Ball 2017! We kicked off the event with a pre-party dinner at NOHO Club in Hamburg, uniting a community of like-minded creatives and Hip Hop enthusiasts. As one of my very first events, I partnered with local influencers to craft an unforgettable experience that still resonates with me today. Thank you to everyone who joined us for a night filled with unforgettable moments, celebration, and culture!

I was hired to create and execute the influencer strategy, as well as oversee the entire campaign from beginning to end, for the launch of Cambridge Distillery's Truffle Gin.

Implementing an influencer campaign to showcase the suitability of Future Farm products as a meat substitute for summer barbecues.

Content creation of a paid asset for the promotion of discounts.

Providing in-person influencer support during Paris Fashion Week for the debut of the PUMA x MCM Slipstream trainer.

Panelist at the UCL Business Society

Influencer campaign for the retail launch of Spirit by Biohacks.