Client: POPULAR GmbH

Focus: Organic content strategy for the launch of Ottobock's 'I Am a Mountain' campaign

I recently had the opportunity to collaborate with POPULAR GmbH on an exciting project for Ottobock. My role involved crafting an authentic content strategy as a key component of Ottobock's global campaign, 'I AM A MOUNTAIN,' inspired by Sam Ryder's song 'Mountain.' Our overarching goal was to introduce Ottobock and its products to individuals unfamiliar with the brand while simultaneously enhancing the brand's perception among those already familiar with Ottobock, especially those living with mobility challenges.We aimed to shed light on the deeply personal narratives of Ottobock ambassadors who graced the stage at this year's Eurovision Song Contest, proudly wearing their Ottobock prosthetics.