Client: GetYourGuide

Focus: Influencer Briefing, influencer outreach and negotiations, email communication, contracting, reporting and analysis of results.

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Collaborating with the 73rd Berlinale as an official supplier, GetYourGuide hosted a series of unforgettable experiences that revolved around film and culture in 1920s Weimar era Berlin. As one of the most renowned film festivals globally, Berlinale holds a special place in film culture, and the experience offered by GetYourGuide provided consumers with an immersive and authentic perspective of the city's past when it was the center of film and culture. Working in conjunction with GetYourGuide, I contracted five influencers to embark on the "1920s Berlin: Stepping into cinema's Golden Age" tour and produce Instagram Reels and Instagram Stories to build brand awareness, promoting GetYourGuide as the ultimate destination for unforgettable experiences.