Client: POPULAR GmbH

Focus: Channel strategy for the launch of Nivea's localised TikTok channel in Germany.

In May 2023 I was approached by POPULAR for their client NIVEA to help with the strategy creation and execution of their localised NIVEA TikTok channel in Germany. In today's ever-evolving digital landscape, a successful brand strategy must harness the power of emerging social media platforms to engage with a diverse and dynamic audience. As we navigate the exciting world of TikTok, one of the fastest-growing platforms globally, we find ourselves at a pivotal moment in the NIVEA journey. The TikTok channel has already made significant strides, capitalizing on the creativity and authenticity that this platform thrives upon. We are currently working with 5 UGC creators to create content for the channel.