Client: Puma (DE)

Focus: Influencer marketing campaign for the launch of the Puma x Pleasures collaboration including creator management on the ground at the PLEASURES FEST in Berlin.

For the second release of the Puma Velophasis x Pleasures collection, we created a local activation in Puma's home turf in Germany. To celebrate this collaboration, we hosted a contemporary pop-up event that merged the spirit of the futuristic Velophasis silhouettes, originating from one of the oldest traditional German sportswear manufacturers, with the grunge- and punk-inspired LA streetwear vibes of Pleasures. In order to raise awareness, we collaborated with a total of 12 creators to create content as well as attend the PLEASURES FEST in Berlin on October 19, 2023.