Client: Puma (DE)

Focus: Influencer marketing campaign for the launch of the Puma Mostro including creator management on the ground at the Mostro House in Paris. Creation of briefing books for all creators and video team.

During Paris Men's Fashion Week, a peak period for fashion events, we orchestrated a pop-up event in central Paris to introduce Drop 1 of the Puma Mostro. The main objectives of this activation was to create Awareness and Brand Heat. To generate excitement and visibility for this launch, we engaged influencers from the German street style scene to collaborate with us in Paris. Our 12 content creators as well as a team of 4 videographers and photographers, focused on producing primarily short-form videos and carousel posts for Instagram and TikTok.

The fashion week party created significant buzz and brand heat. It got us not only a high volume of earned content but it was amplified by the right voices, e.g. Jada Pollock (WizKid’s manager) who attended the event and promoted it by herself or Skyla Tyla who had no obligation to post but posted a Reel with an event recap.