Client: Cambridge Distillery

Focus: Strategy, Project Management, Influencer Vetting, Outreach, Creation of Brief, Content Approval, Reporting, Post Campaign Analysis

The team at Cambridge Distillery reached out to me to handle the influencer aspect for the launch of their Truffle Gin. I advised them on the influencer strategy and was in charge of managing the campaign from start to finish. This included selecting and reaching out to influencers, creating a contract, giving instructions, approving content, and analyzing the results after the campaign. We targeted high-luxury food, lifestyle, and interior influencers and content creators. The content included Instagram Reels and Carousel Posts, as well as Instagram Stories that linked to the Truffle Gin landing page.