Client: Future Farm

Focus: Concept, Strategy, Influencer Campaign Management

I collaborated with the marketing team of FUTURE FARM, a Brazilian vegan food technology company, to promote their mission of creating nutritious and affordable plant-based products that can compete with traditional meat products. I was responsible for managing the PR seeding for their Summer BBQ products, and coordinating with influencers and content creators from the vegan community in London to attend their inaugural summer barbecue event in Shoreditch. My responsibilities included identifying and reaching out to suitable creators, and serving as a liaison between them and the brand.