Client: GetYourGuide

Focus: Influencer vetting, Briefing, Outreach, Negotiations, Contracting, Reporting.

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“Welcome to the funniest art tour you will ever experience!” I worked alongside GetYourGuide on their influencer activation in partnership with the Neue Nationalgalerie. We offered consumers the once-in-a lifetime opportunity to be going on a museum tour with Pati Valpati and our art expert as they become the ‘unexpected’ art guides for the day. They joined a tour group, led by an expert guide, to explore and interpret works at the Neue Nationalgalerie. They were encouraged to share their interpretation of the art works in front of them. The aim of these unique guided tours is to make high-brow art accessible and entertaining to a whole new set of people.

A total of 7 influencers were contracted to join the art tour to cement GetYourGuide as the best place to discover the unforgettable by fulfilling every traveler’s need to go beneath the surface and reveal the joy of immersive discovery.

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