Client: Puma

Focus: Influencer Management, Creative Direction, Content Creation, Post Campaign Analysis

I joined the PUMA DACH brand activation team in Paris to provide on-site support to influencers in the creation of content surrounding the launch of the PUMA x MCM Slipstream trainer. Prior to the event, I devised comprehensive content strategies and concepts, including short-form videos for TikTok and Instagram platforms. I provided guidance and assistance to the influencers in the production of their content during the event in Paris.