Client: Biohacks

Focus: Concept, Creative Direction, Briefing, Influencer Campaign Management including Outreach, Negotiations, Contracting, Briefing Creation, Campaign Analysis.

SPIRIT BY BIOHACKS

ABOUT THE BRAND

Biohacks GmbH, a company that specializes in providing functional food products, released an organic, vegan energy drink alternative called "Biohacks® - Spirit". The product is available in the Kaufland Group's stores and online shop, as well as in Budnikowski and Real stores across Germany. The drink, which is certified organic and does not contain artificial additives or preservatives, has 20 to 30 percent less sugar than conventional energy drinks, and comes in three different flavors: Mango & Cactus, Lime & Kiwi, and Berry & Dragon. Biohacks' new product launch aligns with the trend towards a healthier diet, and the global energy drink market, which is worth more than $30 billion. With half a million cans already produced in Germany, the company is successfully expanding.

ABOUT THE CAMPAIGN

I was approached by Biohacks to run their influencer marketing activation in Germany, with the primary goal of creating brand awareness for their new organic vegan energy drink alternative, "Biohacks® - Spirit".

The main objective was to lead people to specific retailers, increase purchase intent, and communicate the benefits of a healthier alternative to traditional energy drinks. With the global market for energy drinks valued at over 30 billion US dollars, it was crucial to communicate the unique selling points of Biohacks® - Spirit and differentiate it from its competitors.

Through a carefully curated influencer marketing campaign, we engaged with key opinion leaders in the health and wellness community in Germany to promote the drink's benefits, including its organic certification and lack of artificial preservatives and additives. By leveraging their social media platforms and reach, we were able to generate significant interest and buzz around the product, ultimately leading to an increase in purchase intent and sales.

Through this project, I was able to successfully create brand awareness for Biohacks® - Spirit and communicate the benefits of a healthier energy drink alternative. I am proud to have contributed to Biohacks' success and look forward to continuing to collaborate with innovative companies that share my passion for promoting healthy living.

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